THE MISSION
Raising the Bar

Half Full Studio leverages a potent mix of expertise to provide meaningful creative solutions based in category intelligence. As a full-service creative and consulting studio that sits at the nexus of the spirits community, our collaborative model delivers real results for our food and beverage partners.

WHO WE ARE
Expert Assemblage

The heart of Half Full Studio is our in-house talent. Our team of expert writers, industry influencers and masterful strategists will leverage their category acumen to elevate your brand. Meet the team…

REACH OUT email

Noah Rothbaum signN

Noah Rothbaum is the Co-Founder and Chief
Creative Consultant of Half Full Studio.

Leah Doyle

Leah Doyle is the Co-Founder and Managing
Partner of Half Full Studio.

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Tess Mix

Tess Mix is Half Full Studio’s Creative Strategy
Director.

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David Wondrich

David Wondrich is Half Full Studio’s Senior
Drinks Specialist.

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Capabilities
Half Full Studio offers an expansive range of services, designed to amplify your brand.
Access

A magnet for established and emerging talent, Half Full Studio has an impressive roster of spirit world elite at their fingertips. Talent can be tapped in the following ways:

Collective Consulting: Leveraging Half Full Studio’s intellectual capital to advise on all business and brand aspects, from trends to training sessions

Trade Influence: Connecting your brand with premier bartenders, mixologists, master distillers, etc.

Endorsements: Expert talent wrangling for brand/product promotion

Appearances: Programming integration on panels, educational workshop hosting, etc.

Branding

Half Full Studio will work with your brand to strengthen everything from the voice to the visuals. Our highly-experienced and knowledgable team will strategize and implement tactics that give your brand competitive advantage.

Strategy: Establishing key brand messaging, both within the internal organization and to general marketplace

Design: Enhancing your brand through reimagined visual asset development

Campaign Strategy

Designed to keep your brand on the minds—and in the mouths—of consumers, Half Full Studio will work with your brand to develop a comprehensive campaign strategy. Key areas of focus will include:

Who: Who to target/approach

How: How to engage them

Where: Where to find them

Consulting

Core to Half Full Studio is our consultative approach to business. As a team deeply rooted in the spirits industry, our experts will collaborate with your brand to identify and examine areas ripe for improvement.

Education: Full day workshops with your team on best practices

Insights: Expert insight on trends as well as categories to invest in or further develop

Guidance: Recommendations regarding brand and product ideas, content development and distribution

Content Creation

From concept to creation, the Half Full Studio will work with your brand to develop platform-agnostic content.

Authority: In-depth and unparalleled market knowledge utilized for custom concept creation

Execution: Complete production of content and implementation

Capabilities: Suite of offerings include development of video, social, edit, and more

Distribution

To garner maximum brand awareness and pique the curiosity of consumers, Half Full Studio will facilitate the distribution of your brand’s messaging.

Amplification: Building relationships with partners for heightened reach

Network: Strong network of influencers to disseminate information across distribution platforms

Targeting: Facilitation of programmatic buy for efficient message targeting

  Testimonials
Wondrich is now the closest thing to a living iPod of drink lore and recipes.

The New York Times

Testimonials
Half Full Studio brings together the best of the best from the spirits industry. Its team of all-stars offer a unique combination of creativity and expertise.

Simon Ford

CO-FOUNDER + PRESIDENT,
THE 86 CO

 
Thank you for truly seeing the needs of our brands and having the vision to create efficiencies and opportunities for us.

Gerard Graham

LOT 40 BUSINESS LEADER,
PERNOD RICARD

Clients